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Successful Television Management: the Hybrid Approach - Softcover

Žilic Fišer, Suzana

 
9783631663066: Successful Television Management: the Hybrid Approach
Softcover
ISBN 10: 3631663064 ISBN 13: 9783631663066
Verlag: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2015

Inhaltsangabe

This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.

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Über die Autorin bzw. den Autor

Suzana Žilic Fišer, PhD is Head of Department at the Institute of Media Communication at the University of Maribor, Slovenia. She is an external expert at the panel for the European Capitals of Culture for the European Commission. She was a General Director of the European Capital of Culture, Maribor 2012 and spent ten years in the media industry.

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Verlag
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3631663064
ISBN 13 
9783631663066
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
169
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
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