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Inhaltsangabe
The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.
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Über die Autorin bzw. den Autor
Suzana Žilic Fišer, PhD is Head of Department at the Institute of Media Communication at the University of Maribor, Slovenia. She is an external expert at the panel for the European Capitals of Culture for the European Commission. She was a General Director of the European Capital of Culture, Maribor 2012 and spent ten years in the media industry.
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Successful television management: the hybrid approach. Transl.: Zvezdana Marija Kompara.
Verlag:
Frankfurt, M. : Lang, 2015
ISBN 10: 3631663064
ISBN 13: 9783631663066
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Originalbroschur. Zustand: Sehr gut. 169 S. : graph. Darst. Ein tadelloses Exemplar. - This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products. ISBN 9783631663066 Sprache: Englisch Gewicht in Gramm: 221. Artikel-Nr. 1084005
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Successful Television Management: the Hybrid Approach
ISBN 10: 3631663064
ISBN 13: 9783631663066
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Successful Television Management: the Hybrid Approach
ISBN 10: 3631663064
ISBN 13: 9783631663066
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Successful Television Management: the Hybrid Approach
Verlag:
Peter Lang, Peter Lang Jun 2015, 2015
ISBN 10: 3631663064
ISBN 13: 9783631663066
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware -This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products. 170 pp. Englisch. Artikel-Nr. 9783631663066
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Successful Television Management: the Hybrid Approach
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products. Artikel-Nr. 9783631663066
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Successful Television Management: the Hybrid Approach
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Taschenbuch. Zustand: Neu. Successful Television Management: the Hybrid Approach | Suzana ¿ilic Fi¿er | Taschenbuch | Kartoniert / Broschiert | Englisch | 2015 | Peter Lang | EAN 9783631663066 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Artikel-Nr. 104030959
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