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Product Recommendations in E-Commerce Retailing Applications: 17 (Forschungsergebnisse der Wirtschaftsuniversitat Wien) - Softcover
Inhaltsangabe
The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.
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Über die Autorin bzw. den Autor
The Author: Nicolas Knotzer studied business administration with the focus on information systems, management control and project management. From 2001 to 2006 he joined the Institute for Management Information Systems at the Vienna University of Economics and Business Administration. The author received his doctoral degree in 2006.
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Product Recommendations in E-Commerce Retailing Applications
Verlag:
Peter Lang, Peter Lang Dez 2007, 2007
ISBN 10: 3631566220
ISBN 13: 9783631566220
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Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. Neuware -The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations. 224 pp. Englisch. Artikel-Nr. 9783631566220
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Product Recommendations in E-Commerce Retailing Applications
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations. Artikel-Nr. 9783631566220
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Product Recommendations in E-Commerce Retailing Applications
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Taschenbuch. Zustand: Neu. Product Recommendations in E-Commerce Retailing Applications | Nicolas Knotzer | Taschenbuch | Englisch | 2007 | Peter Lang | EAN 9783631566220 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Artikel-Nr. 125356254
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