The Influence of Culture in the World of Business: 4 (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication) - Softcover

 
9783631549728: The Influence of Culture in the World of Business: 4 (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication)

Inhaltsangabe

In a globalized economy the importance of intercultural competence is undeniable because culture manifests itself in thinking patterns, decision making processes, behavioral norms as well as beliefs and values. Without an understanding of how culture influences human behavior, misunderstandings are preprogrammed. That is why an understanding of culture has become indispensable in today's global economy. The contributing authors of this volume are all acknowledged experts in the field of intercultural communication. They offer explanations as to how intercultural communication influences, directs, and determines many aspects of the world of business.

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The Editor: Michael B. Hinner was born in Germany and grew up in the USA where he studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York at Stony Brook and Law at St. John's University, School of Law. He teaches Business English, Business Communication, and Intercultural Communication at the TU Bergakademie Freiberg and Dresden International University.

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9780820498645: The Influence of Culture in the World of Business: 4 (Intercultural Business Communication)

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ISBN 10:  0820498645 ISBN 13:  9780820498645
Verlag: PETER LANG, 2007
Softcover