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Firm Ground: Designing A Business That Absorbs Shocks - Softcover

Bennett, Olivia

 
9783565649242: Firm Ground: Designing A Business That Absorbs Shocks

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A business can look successful until one supplier fails, demand changes, or a key person leaves. This guide examines how owners can reduce brittle dependencies before pressure exposes them. It covers revenue concentration, cash buffers, operating choices, customer mix, recovery plans, and signals that deserve attention. The aim is not to predict every disruption, but to create a company that can respond without losing its direction.

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Explores migration, urban culture, and overlooked communities in American history.

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