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Second Yes: Designing Revenue Customers Renew - Softcover

Ashford, Tyler

 
9783565645435: Second Yes: Designing Revenue Customers Renew

Inhaltsangabe

A business that wins only first purchases must constantly replace the attention and confidence it has already earned. Second Yes focuses on designing revenue customers renew. It turns the subject into practical choices, repeatable routines, and questions that fit ordinary commercial pressure. Readers learn to spot the signals that matter, make expectations explicit, and build a system that remains useful when work becomes busy.

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Über die Autorin bzw. den Autor

Known for narrative histories about trade empires, shipping routes, and financial systems.

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