One Expertise Many Formats: Designing a Coherent Offer Portfolio - Softcover

Inhaltsangabe

Experts often create courses, retainers, templates, and licenses independently, then discover that the portfolio is harder to sell and operate than the original service. This book provides a framework for turning one body of knowledge into multiple formats with distinct customer jobs and economics. It explains how to identify reusable assets, separate premium access from standardized value, test demand, and establish clear movement between offers. The goal is a portfolio customers can understand and a business the owner can actually manage.

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