Small Business in High Inflation: Pricing, Margins, and Survival When Costs Won't Stop - Softcover

Small Business in High Inflation : Pricing, Margins, and Survival When Costs Won't Stop.DE

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Why do official inflation reports feel so disconnected from the reality of your balance sheet Small business owners are falling victim to the 'myth of the macro,' benchmarking against a national average that ignores the brutal, hyper-localized cost spikes in their own supply chains. This leads to the illusion of 'phantom profits,' where your P&L looks healthy even as your cash flow is silently bleeding out.This book dismantles the flawed logic of traditional business theory in an inflationary age. Through incisive case studies-from a lobster truck in Austin to the global strategy of the WD-40 Company-it reveals how successful operators survive. They don't just raise prices; they re-engineer their value proposition, accept the permanence of new cost floors for labor and materials, and communicate with customers transparently.Author Theodore Wynn provides a clear-eyed playbook for navigating this treacherous new economic landscape. Discover the Zero-Hope Budgeting framework to stress-test your business model and learn how to out-innovate your supply chain, turning a period of crisis into a catalyst for building a more resilient, profitable company. Artikel-Nr. 9783565565177

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