Conjoint Measurement: Methods and Applications - Hardcover

 
9783540665267: Conjoint Measurement: Methods and Applications
Hardcover
ISBN 10: 3540665269 ISBN 13: 9783540665267
Verlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 1999

Inhaltsangabe

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

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Reseña del editor

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

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Verlag
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
3540665269
ISBN 13 
9783540665267
Einband
Tapa dura
Anzahl der Seiten
443
Herausgeber
Gustafsson Anders, Hermann Andreas, Huber Frank, Herrmann A.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
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