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Handbook on Electronic Commerce (International Handbooks on Information Systems) - Hardcover

 
9783540658221: Handbook on Electronic Commerce (International Handbooks on Information Systems)

Inhaltsangabe

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.
Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.

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