Media Management: Leveraging Content for Profitable Growth - Hardcover

Buch 21 von 43: Springer Series in Operations Research and Financial Engineering
 
9783540440055: Media Management: Leveraging Content for Profitable Growth
Hardcover
ISBN 10: 3540440054 ISBN 13: 9783540440055
Verlag: Springer, 2002

Inhaltsangabe

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

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Von der hinteren Coverseite

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

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Verlag
Springer
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
3540440054
ISBN 13 
9783540440055
Einband
Gebundene Ausgabe
Anzahl der Seiten
194
Herausgeber
Vizjak Andrej, Ringlstetter Max Josef
Kontakt zum Hersteller
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9783642078866: Media Management: Leveraging Content for Profitable Growth

Vorgestellte Ausgabe

ISBN 10:  3642078869 ISBN 13:  9783642078866
Verlag: Springer, 2010
Softcover