As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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Zustand: sehr gut - gebraucht. Gebundene Ausgabe 186 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Gebundene Ausgabe Springer , 2003 186 S. , Media Management: Leveraging Content for Profitable Growth, Andrej Vizjak, Max Ringlstetter. Artikel-Nr. BU329299
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Buch. Zustand: Neu. Neuware -As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch. Artikel-Nr. 9783540440055
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. Artikel-Nr. 9783540440055
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