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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.
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The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by:
- Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value,
- Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow.
This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Verlag:
Springer Berlin / Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
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Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Good. 2nd rev. ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 42599704-75
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Verlag:
Springer Berlin / Heidelberg, 2006
ISBN 10: 3540317457
ISBN 13: 9783540317456
Gebraucht
Hardcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 2nd rev. ed. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 42599704-75
Anzahl: 1 verfügbar
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Entering Emerging Markets
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABNR-156657
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Entering Emerging Markets : Motorola's Blueprint for Going Global
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences. Artikel-Nr. 9783540317456
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Entering Emerging Markets
ISBN 10: 3540317457
ISBN 13: 9783540317456
Neu
Hardcover
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Buch. Zustand: Neu. Neuware -At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 208 pp. Englisch. Artikel-Nr. 9783540317456
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Entering Emerging Markets: Motorola's Blueprint for Going Global
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Entering Emerging Markets
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Zustand: New. pp. 212 Illus. Artikel-Nr. 7534963
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Entering Emerging Markets: Motorola's Blueprint For Going Global
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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Hardcover. Zustand: Brand New. 2nd revised edition. 188 pages. 9.25x6.25x0.50 inches. In Stock. Artikel-Nr. x-3540317457
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