Retailing in the 21st Century: Current and Future Trends - Hardcover

 
9783540283997: Retailing in the 21st Century: Current and Future Trends
Hardcover
ISBN 10: 3540283994 ISBN 13: 9783540283997
Verlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2005

Inhaltsangabe

Retailing in the new millennium stands as an exciting, complex, and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy, but of vital importance to retailing practitioners, analysts, and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, "Retailing In The 21st Century" offers, in one book, a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

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Críticas

From the reviews: "The book a ~Retailing in the 21st Centurya (TM) improves contemporary retailinga (TM)s public image, enhances the knowledge of its practioners, and stimulates further retailing research. a ] Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006) From the reviews: "The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006) From the reviews: "The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

Reseña del editor

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

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Verlag
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
3540283994
ISBN 13 
9783540283997
Einband
Tapa dura
Anzahl der Seiten
428
Herausgeber
Krafft Manfred, Mantrala Murali
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
0
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
0
Hamburg
0
22391
Deutschland

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