Collaborative Customer Relationship Management: Taking CRM to the Next Level - Hardcover

 
9783540002277: Collaborative Customer Relationship Management: Taking CRM to the Next Level
Hardcover
ISBN 10: 3540002278 ISBN 13: 9783540002277
Verlag: Springer, 2003

Inhaltsangabe

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

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Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

 

"Collaborative CRM is the next generation of CRM."

 Hasso Plattner, founder and CEO of SAP 

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Verlag
Springer
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
3540002278
ISBN 13 
9783540002277
Einband
Gebundene Ausgabe
Anzahl der Seiten
287
Herausgeber
Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Springer Nature Customer Service Center GmbH
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Deutschland

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Softcover