Public Relations Research: European and International Perspectives and Innovations - Softcover

9783531199610: Public Relations Research: European and International Perspectives and Innovations

Softcover

ISBN 10: 3531199617 ISBN 13: 9783531199610

Verlag: VS Verlag f�r Sozialwissenschaften, 2014

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours G�nter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on empirical evidence.

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�ber die Autorin bzw. den Autor

Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association.
Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Association’s Public Relations Division.
Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.

Von der hinteren Coverseite

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

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