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Interactive Broadband Media: A Guide for a Successful Take-Off (XEdition Accenture) - Hardcover

Mohr, Nikolaus; Thomas, Gerhard

 
9783528157814: Interactive Broadband Media: A Guide for a Successful Take-Off (XEdition Accenture)
Hardcover
ISBN 10: 352815781X ISBN 13: 9783528157814
Verlag: Vieweg+Teubner Verlag, 2002

Inhaltsangabe

Corporate strategies and business models in the new, interactive world of broadband media

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Über die Autorin bzw. den Autor

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture.
Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.

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Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be.

During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?

This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

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Verlag
Vieweg+Teubner Verlag
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
352815781X
ISBN 13 
9783528157814
Einband
Gebundene Ausgabe
Anzahl der Seiten
183
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
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