Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events. - Hardcover

 
9783409143332: Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.
Hardcover
ISBN 10: 3409143335 ISBN 13: 9783409143332
Verlag: Gabler Verlag, 2005

Inhaltsangabe

Efficient planning, implementing and controlling of trade shows, conventions and events

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Über die Autorin bzw. den Autor

Prof. Manfred Kirchgeorg is Head of the Department of Marketing Management at the HHL Leipzig Graduate School of Management.
Werner M. Dornscheidt is CEO & President of Messe Düsseldorf Group.
Wilhelm Giese is former CEO & President of Messe Düsseldorf Group.
Dr. Norbert Stoeck is Practice Group Manager at Roland Berger Strategy Consultants.


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In many countries around the globe, trade shows and exhibitions are among the most important sales and communication tools. This book on trade show management provides an in-depth overview on all aspects of this fascinating topic, seen from the angle of researchers, trade show organizers, exhibitors, associations and trade show service providers. The articles in this book focus on the challenging strategic and operational decisions required by trade show management. Questions relating to the planning, realization and monitoring of trade shows are discussed by expert contributors from a variety of countries, exploring the perspectives of both organizers and exhibitors.
In a total of 79 articles, respected authors address all the key issues important for trade show, congress and event management, including:
- The historic development of trade shows
- Requirements in terms of infrastructure and location
- Country-specific peculiarities of trade show management
- Tradeshow market research
- Product development strategies
- Strategic alliances, collaborative ventures and networks
- Project management
- Trade show controlling
- Event, congress and service management by trade show companies
- Managing exhibitors and visitors
New angles, innovative solutions and recommended courses of action are provided for every key link in the trade show management decision chain. How trade show strategies can be implemented successfully is illustrated by numerous real-world examples.
Trade Show Management is an outstanding and singularly practical reference work for all managers in the trade show industry and in related service segments. It also provides a solid foundation for all exhibitors and visitors concerned with trade show participation, as well as for politicians, public officials and associations dealing with the trade show industry. Scientists and students alike will find this a very well researched and highly practical aid.
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Verlag
Gabler Verlag
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
3409143335
ISBN 13 
9783409143332
Einband
Gebundene Ausgabe
Anzahl der Seiten
1164
Herausgeber
Kirchgeorg Manfred, Dornscheidt Werner, Giese Wilhelm, Stoeck Norbert
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783663056607: Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

Vorgestellte Ausgabe

ISBN 10:  3663056600 ISBN 13:  9783663056607
Verlag: Gabler Verlag, 2006
Softcover