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Management International Review: Special Issue 1/2004 (mir Special Issue) - Softcover

Brock, David M.

 
9783409125444: Management International Review: Special Issue 1/2004 (mir Special Issue)

Inhaltsangabe

Increasing the levels of global integration

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Über die Autorin bzw. den Autor

David Brock, Senior Lecturer, Department of Business Administration, Ben-Gurion University, Beer-Sheva, Israel.
Julian Birkinshaw, Associate Professor, Strategic and International Management, London Business School, London, UK.

Von der hinteren Coverseite

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration.They face strong incentives to maximize economies of scale in research and development, purchaising, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

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