Problems and Development Perspectives of E-commerce in Bulgaria - Softcover

Inhaltsangabe

Master's Thesis from the year 2020 in the subject Business economics, grade: 1.5, language: English, abstract: This thesis explores the current state, challenges, and growth opportunities for e-commerce in Bulgaria within the context of both national and European markets. As digital technologies reshape commercial activities, e-commerce has emerged as a powerful channel for businesses, offering convenience to consumers and global reach for companies. This research examines the primary factors influencing the success of e-commerce, including its advantages over traditional commerce and the regulatory frameworks governing its operations, particularly in the context of European Union standards and Bulgaria's adoption of these regulations.

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