Study of Consumer Knowledge & Attitudes towards Ethical Consumption - Softcover

Karingithi, Jeremy

 
9783330321472: Study of Consumer Knowledge & Attitudes towards Ethical Consumption
Softcover
ISBN 10: 3330321474 ISBN 13: 9783330321472
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

Are consumers conscious of the ethics behind the brands they choose to wear/buy/use? And if they are, does this knowledge affect their purchase decisions? A scandal regarding worker safety/working conditions in a far off country is brought to the attention of the world. Does this truly affect consumers' purchase decisions? Do consumers actively seek out information regarding their favourite brands ethical behaviour? Is there really such a thing as an ethical consumer?

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Über die Autorin bzw. den Autor

Jeremy is a young entrepreneur born and raised in Kenya. Before his entrepreneurial journey, he had the opportunity to live and work in, Kenya & Pakistan before doing his MBA at Cardiff University, Wales. His professional interests lie in marketing, consumer behaviour and entrepreneurship. He is also an avid hiker and adventurer.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3330321474
ISBN 13 
9783330321472
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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