Determinants of Brand Selection in Cement Distribution - Softcover

Prodhuturi, Vijay Kumar Reddy; Abburi, Ajitha

 
9783330044951: Determinants of Brand Selection in Cement Distribution
Softcover
ISBN 10: 3330044950 ISBN 13: 9783330044951
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

Growing number of cement brands in India had left too many options for the industrial and residential buyers. Distributors in the cement distribution business have been aimed by the manufacturers to promote their brand. However the wrong brand selection may lead a cement distributor in to losses. This study identifies the factors that cement distributors evaluate to select and distribute a cement brand. Also this study focused on exploring the answer to an important question "Do those options have any place for the customer value?"

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Über die Autorin bzw. den Autor

Dr. P.V. Vijay Kumar Reddy is an Assistant Professor in K L University Business School (KLUBS), K L University, Guntur, A.P, India. Dr. Reddy has ten years of experience in industry, research and teaching. He published several papers in different research and academic journals.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3330044950
ISBN 13 
9783330044951
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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