Verwandte Artikel zu Intercultural Service Encounters: Cross-cultural Interaction...

Intercultural Service Encounters: Cross-cultural Interactions and Service Quality - Hardcover

Sharma, Piyush

 
9783319919409: Intercultural Service Encounters: Cross-cultural Interactions and Service Quality
Hardcover
ISBN 10: 3319919407 ISBN 13: 9783319919409
Verlag: Palgrave Pivot, 2018

Inhaltsangabe

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Piyush Sharma is Professor of marketing at Curtin University, Australia. With over 30 years of experience in industry and academia, his research covers services and international marketing, cross-cultural consumer behaviour, self-regulation, marketing strategy and marketing-finance interface. Piyush serves in editorial roles for many major international marketing journals.

Von der hinteren Coverseite

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Palgrave Pivot
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3319919407
ISBN 13 
9783319919409
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
108
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Deutschland