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Evolving Business Models: How CEOs Transform Traditional Companies (Management for Professionals) - Softcover

Buch 131 von 339: Management for Professionals
 
9783319840529: Evolving Business Models: How CEOs Transform Traditional Companies (Management for Professionals)
Softcover
ISBN 10: 3319840525 ISBN 13: 9783319840529
Verlag: Springer, 2018

Inhaltsangabe

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

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Über die Autorin bzw. den Autor

Dr. Christoph Franz is Chairman of the Supervisory Board, Roche Holding Ltd. 

Prof. Dr. Thomas Bieger is President of the University of St. Gallen, Switzerland.

Prof. Dr. Andreas Herrmann is Director of the Institute of Customer Insight at the University of St. Gallen, Switzerland.

Von der hinteren Coverseite

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3319840525
ISBN 13 
9783319840529
Einband
Taschenbuch
Anzahl der Seiten
232
Herausgeber
Franz Christoph, Bieger Thomas, Herrmann Andreas
Kontakt zum Hersteller
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