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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business) - Hardcover
Inhaltsangabe
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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Über die Autorin bzw. den Autor
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
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This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
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- VerlagSpringer
- Erscheinungsdatum2019
- ISBN 10 3319740881
- ISBN 13 9783319740881
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten180
- HerausgeberSchmid Stefan
- Kontakt zum HerstellerNicht verfügbar
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Internationalization of Business. Cases on Strategy Formulation and Implementation.
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vii, 171 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. Artikel-Nr. 43284HB
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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
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Internationalization of Business
ISBN 10: 3319740881
ISBN 13: 9783319740881
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Hardcover
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Buch. Zustand: Neu. Neuware -This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch. Artikel-Nr. 9783319740881
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Internationalization of Business : Cases on Strategy Formulation and Implementation
ISBN 10: 3319740881
ISBN 13: 9783319740881
Neu
Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies. Artikel-Nr. 9783319740881
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Internationalization of Business: Cases on Strategy Formulation and Implementation
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Hardcover. Zustand: Brand New. 178 pages. 9.25x6.10x0.67 inches. In Stock. Artikel-Nr. x-3319740881
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