Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business) - Hardcover

 
9783319740881: Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
Hardcover
ISBN 10: 3319740881 ISBN 13: 9783319740881
Verlag: Springer, 2019

Inhaltsangabe

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

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Über die Autorin bzw. den Autor

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Von der hinteren Coverseite

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

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Verlag
Springer
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3319740881
ISBN 13 
9783319740881
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
178
Herausgeber
Schmid Stefan
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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Vorgestellte Ausgabe

ISBN 10:  3319740903 ISBN 13:  9783319740904
Verlag: Springer, 2019
Softcover