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Digital Transformation Now!: Guiding the Successful Digitalization of Your Business Model (SpringerBriefs in Business) - Softcover

Schallmo, Daniel R. A. R. A.; Williams, Christopher A.

 
9783319728438: Digital Transformation Now!: Guiding the Successful Digitalization of Your Business Model (SpringerBriefs in Business)
Softcover
ISBN 10: 3319728431 ISBN 13: 9783319728438
Verlag: Springer, 2018

Inhaltsangabe

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.

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Über die Autorin bzw. den Autor

Daniel R. A. Schallmo is an economist, management consultant, lecturer, and author. He is a professor at the Ulm University of Applied Sciences (Germany) and is Director of the private institute for Business Model Innovation. His research focuses on the digital transformation of business models and the development, and application of methods to innovate business models, mainly in business-to-business markets.


Christopher A. Williams is a learning scientist, consultant, author, and former professional basketball player. He is currently completing his Ph.D. in the field of learning sciences at Ulm University of Applied Sciences (Germany). He holds a B.A. in Communication, a MBA in General Management and a M.A. in Learning, Technology and Education from the University of Nottingham. His research focuses on learning and instruction, human resources management, and corporate communication.

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Verlag
Springer
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3319728431
ISBN 13 
9783319728438
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
84
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