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Escalation of Commitment in Internationalization Processes: The Role of Bounded Rationality in the Uppsala Model (MIR Series in International Business) - Hardcover
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<P>THIS UNIQUE BOOK ON INTERNATIONAL BUSINESS PRESENTS A CRITICAL REVIEW OF THE ROLE OF BOUNDED RATIONALITY IN INTERNATIONALIZATION PROCESS (IP) RESEARCH. CORPORATE INTERNATIONALIZATION PROCESSES HAVE BEEN A SUBJECT OF SCIENTIFIC DEBATE FOR SEVERAL DECADES. HOWEVER, IT IS QUESTIONABLE WHETHER BEHAVIORAL RESEARCH INSIGHTS ARE SUFFICIENTLY ACKNOWLEDGED IN THIS ACADEMIC DISCIPLINE. AGAINST THIS BACKDROP, THE AUTHOR CRITICALLY ASSESSES THE BEHAVIORAL ASSUMPTIONS OF THE UPPSALA MODEL, WHICH IS COMMONLY CONSIDERED TO BE THE PIVOTAL APPROACH IN INTERNATIONALIZATION PROCESS RESEARCH.</P><DIV></DIV>
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This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.
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- VerlagSpringer
- Erscheinungsdatum2017
- ISBN 10 3319691015
- ISBN 13 9783319691015
- EinbandTapa dura
- Auflage1
- Anzahl der Seiten214
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Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model
Verlag:
Springer International Publishing
(2017)
ISBN 10: 3319691015
ISBN 13: 9783319691015
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Buchbeschreibung Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research. Artikel-Nr. 9783319691015
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