Augmented Reality: Where We Will All Live - Hardcover

Über die Autorin bzw. den Autor

Jon Peddie is a pioneer of the graphics industry and lectures around the world on topics pertaining to graphics technology, augmented reality and the emerging trends in digital media technology. Recently named one of the most influential analysts who regularly advises investors in the GLG network, he is frequently quoted in trade and business publications, was the former president of Siggraph Pioneers, and he is also the author of several books. Jon Peddie was recently honored by the CAD Society with a lifetime achievement award.

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This book provides an in-depth exploration of the field of augmented reality (AR) in its entirety and sets out to distinguish AR from other inter-related technologies like virtual reality (VR) and mixed reality (MR).

The author presents AR from its initial philosophies and early developments, to its current technologies and its impact on our modern society, to its possible future developments; providing readers with the tools to understand issues relating to defining, building, and using our perception of what is represented in our perceived reality, and ultimately how we assimilate and react to this information.

Augmented Reality: Where We Will All Live can be used as a comprehensive guide to the field of AR and provides valuable insights for technologists, marketers, business managers, educators and academics who are interested in the field of augmented reality; its concepts, history, practices and the science behind this rapidly advancing field of research and development.