Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia - Hardcover

 
9783319422459: Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia
Hardcover
ISBN 10: 3319422456 ISBN 13: 9783319422459
Verlag: Palgrave Macmillan, 2016

Inhaltsangabe

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.


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Über die Autorin bzw. den Autor

Larry Dwyer is Professor of Economics at the University of Ljubljana, Slovenia, Adjunct Professor in the Griffith Institute for Tourism at Griffith University, Australia, and Honorary Professor of Travel and Tourism Economics at the University of New South Wales, Australia. He publishes widely in the areas of tourism economics, management, policy and planning, with over 200 publications in international journals, books, book chapters, government reports, and monographs.

Renata Tomljenović is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.

Sanda Čorak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.



Von der hinteren Coverseite

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this bookof interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.


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Verlag
Palgrave Macmillan
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3319422456
ISBN 13 
9783319422459
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
318
Herausgeber
Dwyer Larry, Tomljenović Renata, Čorak Sanda
Kontakt zum Hersteller
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9783319825366: Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Vorgestellte Ausgabe

ISBN 10:  3319825364 ISBN 13:  9783319825366
Verlag: Palgrave Macmillan, 2018
Softcover