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Online Political Communication: How to Use the Web to Build Consensus and Boost Participation - Softcover

Giansante, Gianluca

 
9783319366616: Online Political Communication: How to Use the Web to Build Consensus and Boost Participation
Softcover
ISBN 10: 3319366610 ISBN 13: 9783319366616
Verlag: Springer, 2016

Inhaltsangabe

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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Über die Autorin bzw. den Autor

Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication.

Von der hinteren Coverseite

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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Verlag
Springer
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3319366610
ISBN 13 
9783319366616
Einband
Taschenbuch
Anzahl der Seiten
204
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