Inter-Regional Place Branding: Best Practices, Challenges and Solutions - Softcover

Inhaltsangabe

Inter-regional place branding and the role of so-called meta-brands.- The relationship between different levels of place for place branding.- A co-operative approach to local and regional development.- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce.- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement.- Cross-border place branding: the perception of citizens.- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development.- Best Practices of Cross-border Place Branding in Europe.- Reaching a "Critical Mass": Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada.- Cross-border Place Branding: "Zooming in" the potential case of North of Portugal and Galicia.- One regional marketing project, two and a half regions - evaluating marketing activities of regions with respect to different stakeholder perspectives.- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.

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