This book offers a comprehensive approach to innovation management. Based on a solid scientifi c basis, it provides concepts to initiate, pursue, target and supervise innovation projects through specifi c action steps. Suitable methods are given for inventions by development, research, forecast and creativity. Each chapter offers examples and shortcut rules to facilitate the comprehension for the reader. Moreover, the author explains the historic origins of innovation and its role in economy, business, and technological progress, underlining the importance of innovation for the improvement of business or the disruption of established models.
The science of innovation aims to give a solid theoretical background to students of appropriate academic courses and to anyone interested in supporting and developing innovation projects.
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Karsten Löhr, Baden-Wuerttemberg Cooperative State University, Germany.
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Buchbeschreibung De Oldenbourg Gruyter Jul 2016, 2016. Taschenbuch. Buchzustand: Neu. Neuware - Innovation is a relatively new topic of interest in business, management, economics and engineering. Up to now, it is generally described phenomenological, i.e. by success stories and case studies. The book covers the lack of scientific description by introducing some principles of cognition theory. In this way the book is particularly suited for teaching and professional education purposes. 220 pp. Englisch. Artikel-Nr. 9783110343793