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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader) - Softcover
Inhaltsangabe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Über die Autorin bzw. den Autor
Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.
Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.
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Public Relations and Communication Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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perfect. Zustand: Very Good. Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9783110176124
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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perfect. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9783110176124
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9783110176124. Artikel-Nr. 5807268
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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice (Mouton Reader)
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Public Relations and Communication Management in Europe
Verlag:
De Gruyter Mouton, De Gruyter Mouton Mär 2004, 2004
ISBN 10: 3110176122
ISBN 13: 9783110176124
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Buch. Zustand: Neu. Neuware -The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an 'inside view' and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.Walter de Gruyter GmbH, Genthiner Strasse 13, 10785 Berlin 516 pp. Englisch. Artikel-Nr. 9783110176124
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