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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)

Buch 1 von 17: Mouton Reader
 
9783110176124: Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Mouton Reader)
ISBN 10: 3110176122 ISBN 13: 9783110176124
Verlag: De Gruyter Mouton, 2004

Inhaltsangabe

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

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Über die Autorin bzw. den Autor

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.

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Verlag
De Gruyter Mouton
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
3110176122
ISBN 13 
9783110176124
Einband
Broschiert
Auflage
1
Anzahl der Seiten
515
Herausgeber
Ruler Betteke Van, Vercic Dejan
Kontakt zum Hersteller
De Gruyter GmbH
productsafety@degruyterbrill.com

Genthiner Straße 13
Berlin
10785
Deutschland