Diversify or Die: Why the Future of Sports Is Entertainment (Future of Business and Finance) - Hardcover

 
9783032085375: Diversify or Die: Why the Future of Sports Is Entertainment (Future of Business and Finance)
Hardcover
ISBN 10: 3032085373 ISBN 13: 9783032085375
Verlag: Springer, 2026

Inhaltsangabe

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt—editor of the global bestseller 21st Century Sports—once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

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Über die Autorin bzw. den Autor

Professor Sascha L. Schmidt is Chair and Academic Director of the Center for Sport and Management at the WHU - Otto Beisheim School of Management in Düsseldorf, Germany, and his research focuses on the "Future of Sport". He is also Academic Director of the European Sports Business Program, a lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp and a member of the Digital Initiative at Harvard Business School in Boston.

Von der hinteren Coverseite

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture.
Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive.
Professor Sascha L. Schmidt—editor of the global bestseller 21st Century Sports—once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples on how leading clubs, leagues, and media companies embrace diversification while preserving their core identity.
Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

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Verlag
Springer
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
3032085373
ISBN 13 
9783032085375
Einband
Gebundene Ausgabe
Anzahl der Seiten
321
Herausgeber
Schmidt Sascha L.
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

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