Social Media and Library Services (Synthesis Lectures on Information Concepts, Retrieval, and Services) - Softcover

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Lorri Mon, Ph.D. is a former Director and Associate Professor in the School of Information at Florida State University's College of Communication and Information.  Dr. Mon's research and teaching has included social media management, digital reference, government information, e-government, makerspaces, and reference and information services. Her research explores online information services in social media, e-government, online education, and digital libraries, including how users interact with online information services and service providers, and the changing nature of the provision of information services via digital technologies such as chat, e-mail, instant messaging, text messaging, social media, and virtual worlds.

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This Second Edition presents research, theory, and practical applications for social media and libraries, providing insights into the life of the social library.  Readers are introduced to the features of social sites that can be leveraged to create a unique and diversified library social media presence. The author explains how social media sites and services can be assessed based on a variety of attributes, such as visibility, voice, interaction, reach, impact, and reputation. This new edition addresses the changes in the social media landscape since the first edition was published as well as new issues that impact how libraries use social media. The author also addresses new issues that are impacting how libraries use social media, including changing algorithms, artificial intelligence, misinformation, privacy, moderation, policy issues, and more.

In addition, this book:

• Provides readers with an understanding of community, users, and applications to support building the social library
• Discusses culture and communication styles such as emojis, memes, hashtags, and accessibility issues
• Covers strategic uses of social media for social good such as outreach, promotion, advocacy, fundraising, and education