The Path to an Intelligent Enterprise: The Art and Practice of Business Intelligence Strategy (Future of Business and Finance) - Softcover

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Reinhold Exner is a Principal Business Transformation Consultant. Based on 14 years of leadership experience in various functions, including Head of Strategic Controlling and Head of BI at an industry world market leader, he is advising companies of various industries on their transformation journey to an Intelligent Enterprise based on latest ERP technology for additional 16 years now. He holds an MSc in Economics and Engineering (Wirtschaftsingenieurwesen) from Technical University Karlsruhe.

Alexander Zunic is a Principal Business Transformation Consultant. Based on 20 years of experience as project manager, product manager, management consultant, and BI architect, he is advising international clients of various industries on their data-driven transformation initiatives. Coming from a finance background, his current focus areas are corporate sustainability and business transformation towards the intelligent enterprise. Prior to his current position, he worked as a strategic purchaser at a large OEM in the consumer electronics industry. He holds an MBA from Aston Business School.

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Business Intelligence (BI) and data-driven decision-making have long been atop the priority list for companies. However, many companies continue to struggle to keep up. The collision between rising management expectations, rapid technological advancements, and organizational rigidity, along with traditional ways of working, often hampers progress.

This book aims to contextualize innovations like Big Data, the Internet of Things, and Artificial Intelligence, which have predominantly been discussed from a technology-centric standpoint, within a business framework. It presents compelling evidence that companies without a well-organized and leveraged business intelligence strategy are prone to squandering money and resources on hasty and improvised BI initiatives. The book delves into effective business intelligence application, equipping practitioners with a solid understanding of successful practices and how to implement them. Practical tips and accelerators, including a template for documenting a BI strategy for organizations, are provided.

The book is intended for business professionals and decision-makers responsible for strategic BI initiatives, as well as practitioners and users of business intelligence systems.