Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions (Business Guides on the Go) - Hardcover

 
9783031302398: Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions (Business Guides on the Go)
Hardcover
ISBN 10: 3031302397 ISBN 13: 9783031302398
Verlag: Springer, 2023

Inhaltsangabe

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

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Über die Autorin bzw. den Autor

Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.


Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change. 

Von der hinteren Coverseite

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

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Verlag
Springer
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
3031302397
ISBN 13 
9783031302398
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
135
Herausgeber
Hattula Cansu, Köhler Ines
Kontakt zum Hersteller
ProductSafety@springernature.com
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