New Business Models in the Course of Global Crises in South Asia: Lessons from COVID-19 and Beyond - Hardcover

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Amina Omrane is Associate-Professor, habilitated to supervises researches in the Department of Management Science in the Faculty of Economic Sciences and Management at the University of Sfax, Tunisia. She is also a researcher affiliated to the research center of economics and business strategies at IHEC school- in Carthage, Tunisia. She also authored six books in management science, entrepreneurship and human development and actively participated in many international conferences and events. 

Sudin Bag is Assistant-Professor and former Head in the Department of Business Administration at Vidyasagar University, in West Bengal, India. His areas of interest include marketing management, services marketing, research methodology, consumer behaviour and international marketing. Dr. Bag has published many book chapters and research papers in reputed national and international journals. He has also conducted various project sessions of several webinars and international conferences.

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To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.