Managing Disruptions in Business: Causes, Conflicts, and Control (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth) - Softcover

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Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 65 books on business management and over 400 research papers.

Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute

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This volume discusses business disruptions as strategic measures to dominate the design cube comprising design-to-market, design-to-society, and design-to-value business segments. It analyzes the convergence of disruption in innovation and technology, business practices, public policies, political ideologies, and consumer values to strengthen competitive business practices. Disruptive innovations led by contemporary trends tend to transform the market and consumers’ landscape. These trends include shifts from closed to transparent and open models of innovation, shifts from providing only physical products to industrial product-services combination (servitization), and moving from conventional manufacturing and marketing paradigms to industry 4.0 business philosophy (automation).