Product Innovation Management: Intelligence, Discovery, Development (Management for Professionals) - Softcover

Buch 285 von 339: Management for Professionals

Biazzo, Stefano; Filippini, Roberto

 
9783030750138: Product Innovation Management: Intelligence, Discovery, Development (Management for Professionals)
Softcover
ISBN 10: 3030750132 ISBN 13: 9783030750138
Verlag: Springer, 2022

Inhaltsangabe

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 



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Über die Autorin bzw. den Autor

Stefano Biazzo is Professor of Innovation Management and Product Development at the University of Padua, Department of Management and Engineering, Italy.

Roberto Filippini is Emeritus Professor of Management Engineering at the University of Padua, Italy.


Von der hinteren Coverseite

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management.

The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.

 


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Verlag
Springer
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3030750132
ISBN 13 
9783030750138
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
204
Kontakt zum Hersteller
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