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FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth) - Softcover

Buch 17 von 25: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

Reyes-Mercado, Pável

 
9783030539474: FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)
Softcover
ISBN 10: 3030539474 ISBN 13: 9783030539474
Verlag: Palgrave Macmillan, 2022

Inhaltsangabe

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

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Über die Autorin bzw. den Autor

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

Von der hinteren Coverseite

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.


Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3030539474
ISBN 13 
9783030539474
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
228
Kontakt zum Hersteller
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Heidelberg
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9783030539443: FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

Vorgestellte Ausgabe

ISBN 10:  303053944X ISBN 13:  9783030539443
Verlag: Palgrave Macmillan, 2021
Hardcover