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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (Classroom Companion: Business) - Softcover

Buch 2 von 18: Classroom Companion: Business

Jelassi, Tawfik; Martínez-López, Francisco J.

 
9783030489526: Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (Classroom Companion: Business)
Softcover
ISBN 10: 3030489523 ISBN 13: 9783030489526
Verlag: Springer, 2021

Inhaltsangabe

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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Über die Autorin bzw. den Autor

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland).  He is also Director of the OWP program in Lausanne and Singapore, which is IMD’s largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times.  His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal. 


Francisco J. Martínez-López is Professor of Business Administration at the University of Granada.  Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management.  He has co-edited several international journals’ special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).


Von der hinteren Coverseite

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

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Verlag
Springer
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
3030489523
ISBN 13 
9783030489526
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
808
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