Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science) - Hardcover

Buch 154 von 213: Contributions to Management Science
 
9783030473792: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)
Hardcover
ISBN 10: 3030473791 ISBN 13: 9783030473792
Verlag: Springer, 2020

Inhaltsangabe

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.


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Über die Autorin bzw. den Autor

Włodzimierz Sroka is an Associate Professor at the Management Department of WSB University in Dąbrowa Górnicza, Poland, and an Extraordinary Professor at North-West University, South Africa. He specialises in theoretical and practical issues relating to the management and strategic management, and is the author of numerous scientific papers on strategic alliances, network organisations, competition, strategy, company restructuring, marketing, CSR and business ethics, as well as innovations and entrepreneurship published in both Polish and international journals.



Von der hinteren Coverseite

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy. 

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Verlag
Springer
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
3030473791
ISBN 13 
9783030473792
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
358
Herausgeber
Sroka Włodzimierz
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

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9783030473822: Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications (Contributions to Management Science)

Vorgestellte Ausgabe

ISBN 10:  3030473821 ISBN 13:  9783030473822
Verlag: Springer, 2021
Softcover