Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals) - Hardcover

Buch 209 von 339: Management for Professionals

Helmold, Marc

 
9783030469849: Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)
Hardcover
ISBN 10: 3030469840 ISBN 13: 9783030469849
Verlag: Springer, 2020

Inhaltsangabe

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

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Über die Autorin bzw. den Autor

Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.

Von der hinteren Coverseite

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. 

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Verlag
Springer
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
3030469840
ISBN 13 
9783030469849
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
216
Kontakt zum Hersteller
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Darmstadt
64293
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783030469870: Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)

Vorgestellte Ausgabe

ISBN 10:  3030469875 ISBN 13:  9783030469870
Verlag: Springer, 2021
Softcover