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Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence (SpringerBriefs in Business) - Softcover

Semerádová, Tereza; Weinlich, Petr

 
9783030444396: Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence (SpringerBriefs in Business)
Softcover
ISBN 10: 3030444392 ISBN 13: 9783030444396
Verlag: Springer, 2020

Inhaltsangabe

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 

 

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Über die Autorin bzw. den Autor

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics. 

Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems. 

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Verlag
Springer
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
3030444392
ISBN 13 
9783030444396
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
140
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