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Gérard Cliquet is emeritus professor at the University of Rennes 1 (France) where he was a professor of marketing and retailing at the School of Business Administration (IGR-IAE). He has published 70 articles in peer-reviewed journals, and 20 books as an author or editor on several topics, including geomarketing, retailing, franchising, intercultural marketing, and retail branding.
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Taschenbuch. Zustand: Neu. Design and Management of Interfirm Networks | Franchise Networks, Cooperatives and Alliances | Josef Windsperger (u. a.) | Taschenbuch | Contributions to Management Science | ix | Englisch | 2020 | Springer | EAN 9783030292478 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Artikel-Nr. 119206664
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures, strategic alliances, licensing, public-private partnerships and new network forms in the digital economy. This book gathers the latest research studies that approach these networks - and the creation of innovation under the conditions of a complex, dynamic, knowledge-intensive and digital economy - from an interdisciplinary perspective.The studies, all of which were written by respected experts, explore how firms can improve their competitiveness by securing access to innovation, knowledge, complementary resources and capabilities otherwise not available to them. In addition, they highlight how, driven by an unpredictable environment, firms embedded in inter-organizational networks are increasingly transforming from co-operators to collaborators and valuable co-creators of innovation. Artikel-Nr. 9783030292478
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