Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) - Hardcover

Buch 192 von 339: Management for Professionals

Alt, Rainer; Reinhold, Olaf

 
9783030233426: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)
Hardcover
ISBN 10: 3030233421 ISBN 13: 9783030233426
Verlag: Springer, 2019

Inhaltsangabe

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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Über die Autorin bzw. den Autor

Prof. Dr. Rainer Alt holds the chair for application systems at Leipzig University. He is Editor-in-Chief of "Electronic Markets" and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Olaf Reinhold is a researcher at the chair for application systems at Leipzig University and Board Member of the Social CRM Research Center (SCRC) e.V. in Leipzig, Germany.

Von der hinteren Coverseite

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.


In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3030233421
ISBN 13 
9783030233426
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
130
Kontakt zum Hersteller
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9783030233457: Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

Vorgestellte Ausgabe

ISBN 10:  3030233456 ISBN 13:  9783030233457
Verlag: Springer, 2020
Softcover