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Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference: 11/2 (Eurasian Studies in Business and Economics) - Hardcover
Inhaltsangabe
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
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This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
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- VerlagSpringer
- Erscheinungsdatum2019
- ISBN 10 3030186512
- ISBN 13 9783030186517
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten196
- HerausgeberBilgin Mehmet Huseyin, Danis Hakan, Demir Ender
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Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference: 11/2 (Eurasian Studies in Business and Economics)
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Eurasian Business Perspectives : Proceedings of the 24th Eurasia Business and Economics Society Conference
Verlag:
Springer International Publishing, 2019
ISBN 10: 3030186512
ISBN 13: 9783030186517
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs. Artikel-Nr. 9783030186517
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Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics, 11/2)
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Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics)
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