Verwandte Artikel zu Market-Value Pricing: Definitions, Concepts, and Processes...

Market-Value Pricing: Definitions, Concepts, and Processes for Market-Value Centric Pricing (SpringerBriefs in Business) - Softcover

Steinhardt, Gabriel

 
9783030107338: Market-Value Pricing: Definitions, Concepts, and Processes for Market-Value Centric Pricing (SpringerBriefs in Business)
Softcover
ISBN 10: 3030107337 ISBN 13: 9783030107338
Verlag: Springer, 2019

Inhaltsangabe

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. 
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. 
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3030107337
ISBN 13 
9783030107338
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
68
Kontakt zum Hersteller
GPSR Kontakt
ProductSafety@springernature.com

Tiergartenstr. 17
Heidelberg
69121
Deutschland