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Economic Value and Revenue Management Systems: An Integrated Business Management Model - Hardcover

Capocchi, Alessandro

 
9783030024161: Economic Value and Revenue Management Systems: An Integrated Business Management Model
Hardcover
ISBN 10: 3030024164 ISBN 13: 9783030024161
Verlag: Palgrave Macmillan, 2019

Inhaltsangabe

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.


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Über die Autorin bzw. den Autor

Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI). 

Von der hinteren Coverseite

Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.


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Verlag
Palgrave Macmillan
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
3030024164
ISBN 13 
9783030024161
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
233
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