Verwandte Artikel zu Visual Merchandising for Fashion: Basics Fashion Management

Visual Merchandising for Fashion: Basics Fashion Management - Softcover

Buch 1 von 5: Basics Fashion Management

Bailey, Sarah; Baker, Jonathan

 
9782940496129: Visual Merchandising for Fashion: Basics Fashion Management
Softcover
ISBN 10: 2940496129 ISBN 13: 9782940496129
Verlag: Fairchild Books, 2014

Inhaltsangabe

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.

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Über die Autorinnen und Autoren

Sarah Bailey is Course Director for the London College of Fashion's BA Hons Fashion Retail Branding and Visual Merchandising degree course.

Jonathan Baker is the Course Director of the BA (Hons) Fashion Retail Branding and Visual Merchandising course at the London College of Fashion.

Von der hinteren Coverseite

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment.

This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry.

When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

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Verlag
Fairchild Books
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
2940496129
ISBN 13 
9782940496129
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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