Basics Design 07: Grids - Softcover

Basics Design: Grids introduces graphic designers to the basic principles of grid design and development.The use of grids as a layout tool has a long history in graphic design. Methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts. This book is not a prescriptive guide to using grids. Instead, it looks at the principles behind grid usage to give you the ability to tackle a wide variety of graphic design problems, which in turn opens up ample opportunities for expression and creativity.

In this completely revised second edition, best-selling author team Gavin Ambrose and Paul Harris demonstrate how a creative approach to grid design can produce dramatic results. Filled with international case studies of contemporary design practice and practical exercises designed to aid readers in their own work, this richly illustrated book is an invaluable guide to the often underused tool of grids within design and visual communication.